Hiring an SEO agency is a great way for businesses of any size within any industry to lessen their workload and get high-quality SEO content created. But it doesn’t come without some risk after all if you hire an inexperienced SEO agency or simply one that isn’t a good match for your business you could ruin your reputation.
But while getting an SEO agency can indeed help your business in many ways, it’s not always easy to know which SEO agency is the best for you. There’s a lot of options available and even if an SEO agency as a brilliant track record there’s always the possibility that they might not be a great match for your business.
So, what should you do when searching for an SEO agency? Well, that’s pretty simple really you ask them questions. Think of it like a job interview, because in many respects it is one so you’ll need to think carefully about what you ask.
But don’t worry we can help you with that, we recently interviewed Tobias Gilberg who is the owner of a Miami SEO company and he’s has outlined 10 of the best questions to ask potential SEO agencies. This will help you narrow down your options and give you a better idea about whether the SEO agency will be a good match for you.
How Will You Improve Our Search Engine Ranking?
Yes, this is a pretty direct question but it’s an important one to ask so don’t be afraid of being blunt, you probably won’t get a very detailed answer but any high-quality SEO agency should be able to give you an idea of how they will help you increase your search engine ranking.
How Much Time Will You Dedicate To Us Per Month?
This is another one that many people won’t ask simply because they don’t want to seem rude, which is a problem you’ll really want to get over soon because it will hold you back. It’s important to know exactly how much time any SEO agency will dedicate to you so you can be sure they’ll be able to handle any demands you have.
Will You Be Creating New Content Or Use Existing Materials?
Well content is the name of the game, isn’t it? And when you’re hiring an SEO agency you will really want to know about what kind of content you’re actually getting. Many businesses will really want new content creating so you need to ensure that your agency will be able to provide it.
Will You Be Building New Links And How Many Can We Expect?
SEO isn’t just about keywords, is it? Yes, that’s certainly an important part of it but links are just as important and you’ll need to be sure that any SEO agency you hire will be able to build new links for you. So, you will need to ask them if they first can build new links for you and then ask if you can get a rough idea about how many you’ll get per month.
Can I Meet The Team?
You need to know who you’re going to be working with, don’t you? This one seems obverse but you’d be surprised by just how many people don’t bother to ask if they can actually meet the team they’ll be working with.
Any reputable SEO agency should be happy to meet with you in person or if the distance is too far at least over Skype. By knowing exactly who you’re working with you’ll be able to get a better idea about their skills and get a better feel for them.
What Do You Know About Our Industry?
SEO agencies come in many different forms and you need to be sure that the agency you’re hiring will actually know about your industry. If the agency doesn’t have any previous experience working within your industry that doesn’t mean they still won’t be a good match, after all, everyone as to start somewhere but it is something you need to be aware of.
What Will Our Team Need To Do?
Just because you’re hiring an SEO agency doesn’t mean they’ll handle absolutely everything for you, in fact, many businesses fall into the trap of thinking that because they have an agency dealing with their SEO they won’t have to bother with anything.
When in the majority of cases this won’t be the case your in-house team will still have to deal with some SEO work. Of course, you could out-source everything but you need to be sure any potential SEO agency you hire will take that work on.
How Often Will We Meet?
Hiring an SEO agency doesn’t mean it’s out of sight and therefore out of mind, you’ll need to keep up to date with developments and ensure everything is running smoothly.
Therefore, it’s important that any SEO agency you hire will be able to meet with you regularly, so make sure you ask them what their arrangements to meet with you are.
Can We See Some Examples Of Your Work?
This is another one that seems obverse but again many people will fail to ask just like hiring a freelancer seeing some past examples of their work will give you a better insight into the agencies skills.
Any high-quality SEO agency will usually be happy to share case studies of their success and any past examples of their work to convince you they’re the right choice, so be sure to ask before agreeing to anything.
Is There A Get Out Clause?
Now, this one is really important and you should always ask it, don’t worry no one will take offense. You need to ensure that any contract you make with an SEO agency as a get out clause just in case work isn’t progressing well, any professional SEO agency should be willing to add a get out clause at a respectable date, 30 days is the usual average.
If an SEO agency won’t agree to a get out clause or at least one within a respectable time-frame then that is a big warning sign for you to look elsewhere. Get out clauses are essential for peace of mind and will help you ensure you don’t make any long-lasting mistakes.