The internet has dramatically changed how we market our businesses. In the digital era, businesses explore the huge potential of online marketing in promoting their brands, products, services, and companies. Digital marketing paves the way to a more creative, interactive and dynamic medium of marketing. Plus, digital marketing costs less and saves more time and resources.
Here are the seven top digital marketing strategies that are proven effective in helping small and large businesses:
Many entrepreneurs start to build themselves before their businesses. It involves marketing yourself and your career as a brand, establishing your name before venturing into other opportunities. Personal branding can be done online through various digital platforms, including social media. Personal branding allows you to create networks that can be very helpful in your business ventures.
Search Engine Optimization
Search engine marketing is one of the most popular strategies. People use search engines in looking for products and services, so you have to make sure that your website or company is visible in search engines, ranking on top of search engines, like Google. Thus, many companies invest in search engine optimization which allows them to top at search engine results.
Local Search Marketing
This strategy involves website optimization for local search results, in which maps are integrated. This ensures that your local business can be visible in local search results. For example, Google lists businesses with address information, directions and other important details, including contact numbers, website address, and reviews.
Content marketing is another strategic approach which focuses on creating, publishing and distributing content in various digital platforms. Effective content attracts customers and generate leads. It also increases brand awareness and promotes community engagement among online users. Content marketing transforms online users into customers because of sharing valuable free content. Blogging is a popular choice for content marketing.
Social Media Marketing
Social media marketing is gaining popularity as an effective marketing strategy that costs less. It uses various social media platforms in marketing products, services, and businesses. Among the most popular social media are Facebook, Twitter, and Instagram, with 2.01 billion, 328 million and 700 million users respectively. Undeniably, social media marketing is an effective way of reaching millions of users worldwide.
One of the standard marketing approaches of most businesses is email marketing. Apart from its free, email marketing allows businesses to get in touch personally with their audience. Basically, email marketing starts by collecting subscribers. These subscribers will then receive newsletters that can help promote traffic and customer engagement. All you need to have is a professional email layout and a personal message that will touch your customers.
Conversion Rate Optimization
Conversion optimization is used in increasing percentage of visitors to certain websites. These visitors are then converted into customers by taking certain actions such as submitting a web form, making a purchase and signing up for a trial. Conversion rate optimization is a smart way of generating leads or sales without spending too much on website traffic.